What can an effective golf practice routine teach you about business development?

If you’re a golfer, you know that practicing your short game generally leads to massive score improvements. Similarly, if you’re in sales, you will realize that certain activities provide the majority of results. Here’s what an effective golf practice routine can help teach you about closing more deals.


If Adam Sandler taught us anything in Happy Gilmore, it's that it doesn't matter how far you can hit the ball if you can't get the ball in its rightful place.


Here's a list to help you improve your golf game and what it can teach you about business development.





1) Close the Deal


Golf

Focus on your short game. Scoring well is all about getting the ball in the hole. Spend the majority of your time focusing on practicing putts 10 feet and in. After that, practice chips around the green and shots that are 100 yards and in.


Biz Dev

Closing the deal is everything. It doesn’t matter how many opportunities you can develop if you can’t get the client to sign on and become a customer. Spend time building marketing material that helps support closing and don’t neglect opportunities that are in the buying stage in lieu of reaching out to new leads.

2) Be Intentional


Golf

Take your time practicing - Don’t just beat balls on the range. Practice as if you were actually on the golf course.


Biz Dev

In your sales and marketing process, focus on quality before quantity. Don’t just sit down and start randomly interacting. Be intentional and focus on activities that convert.

3) Focus on Alignment


Golf

For your full swing, practice the foundations: a neutral grip and proper alignment.


Biz Dev

Alignment is everything. It doesn’t matter how astounding your email, website or marketing materials are if you’re not serving them accurately to the right potential client.

4) Be Consistent


Golf

Consistent practice over a long period of time builds on itself. Practicing 8 hours one day and then missing the next 10 won’t produce great results. Focus on fun, daily practice.


Biz Dev

Consistency over time in marketing and sales builds trust, and that trust makes closing the deal much easier. Focus on consistent content and consistent follow up.

5) Play your game


Golf

Play your own game. Do all golf professionals have the exact same swing? Not at all. They have similar fundamentals, but all go about it their own way.


Biz Dev

Adopt your own marketing style. Focus on clients that inspire you. Don’t let industry best practices discourage you from getting creative and trying new things.

6) Have fun and mix things up!


Golf

Have fun and shake things up. If you’re not enjoying practice, you likely won’t do it consistently.


Biz Dev

Mix things up. Be playful with your marketing. Find sales activities that invigorate you and allow for time to experiment.

7) Stay accountable.


Golf

Practice with a buddy. It’s way more fun to grind on the putting green when you have a friend helping out and working on improving their game with you.


Biz Dev

Find a support network either within your company or externally to keep you motivated and to share ideas with.


If you're looking to beef up your Biz Dev game, AuthentIQ can help you develop a digital marketing strategy that will fill the pipeline for your sales development representatives. If you're in the Greater Boston Area, we can even hit the links to discuss your business and the challenges you're working through. We love to help, so please reach out!





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